"45 high-quality appointments via LinkedIn marketing for a retail media platform in London" 

 

Client Challenges:

In the competitive and fast-paced world of digital marketing, (Disclosed due to NDA) faced the challenge of distinguishing itself in a saturated market. Consumers, overwhelmed by a plethora of choices and incessant advertising, have become increasingly hard to engage. Against this backdrop, (Disclosed) needed a strategy that stood out, one that transcended the usual noise of everyday marketing.

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Solutions Provided:

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The solution lay in a creative, multi-channel approach to marketing, especially for a company like (Disclosed) that was still making its mark. Understanding and engaging niche audiences was crucial. These potential clients were constantly in search of vendors who could meet their specific industry needs, often shifting their loyalties in the process. For (Disclosed), it was imperative to not only capture but also retain the attention of this discerning audience.

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Innovative Engagement 

The solution lay in a creative, multi-channel approach to marketing, especially for a company like (Disclosed) that was still making its mark. Understanding and engaging niche audiences was crucial. These potential clients were constantly in search of vendors who could meet their specific industry needs, often shifting their loyalties in the process. For (Disclosed), it was imperative to not only capture but also retain the attention of this discerning audience.

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Platform Selection Dilemma

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A critical decision for (Disclose) was choosing the right platform for their marketing efforts. With several options available, each with its advantages, the decision was not straightforward. Whether to engage on popular platforms like Facebook and Instagram or to explore alternative avenues like video marketing, was a key question. The goal was to maximize reach and appeal to a broad spectrum of prospects.

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Campaign Outcomes
 

     The collaboration yielded impressive results:

 

• Generated 45 high-quality appointments.

• Achieved 350,000 views and 25,000 engagements.

• Featured prominently by LinkedIn.

• Increased the Social Selling Index (SSI) score to 85, placing (Disclosed) in the top 1% of their industry.

• Enabled effective lead nurturing, leading to significant high-value deals